Jorrit de Koeijer is the Marketing Manager at Ultimoo. He is responsible for the marketing and communications of Ultimoo and incasso.nl, ranging from positioning and campaigns to online visibility and digital services for debtors and clients.
His field of expertise is online marketing: search engine optimization, search engine advertising, web analytics, and conversion rate optimization. Recently, this has been joined by Generative Engine Optimization: ensuring that AI systems like ChatGPT, Perplexity, and Google's AI Overviews display accurate and controlled information about a company. In a sector where people often search for answers while in a vulnerable situation, this is no minor technical detail.
Jorrit has been working in marketing since 2015. He started at the accounting software company Informer, focusing on online accounting software, and subsequently worked at the marketing and communications agency Zij en Blij. Since 2021, he has been responsible for marketing at Ultimoo. Additionally, through his own company UR it!, he advises organizations on online and offline marketing.
At Ultimoo, he focuses on how a debt collection agency communicates with people who have fallen behind on their payments: understandably, accessibly, and without unnecessary barriers. He spearheaded the development of the debt collection app for entrepreneurs and a chatbot that allows debtors to independently view their files and arrange payment plans.
He studied Business Administration at Erasmus University Rotterdam and obtained a Master's degree in Marketing Management from the Rotterdam School of Management in 2014.
On ultimoo.nl and incasso.nl, Jorrit writes about debtor communication, digital services, and market developments. Articles concerning legislation and collection policies are reviewed for accuracy by a specialist prior to publication.
Outside of work, Jorrit is active as a board member at the football club Excelsior Maassluis and the ANBI foundation Excelsior 4 Maassluis.
